A scented logo: another piece to the brand puzzle

A logo communicates a company’s complete package of values: it’s image. How does an olfactory logo contribute in the presentation of this image? In a person’s mind, a nice smell is associated with the notion itself of ‘nice’, but this truth is still a novel idea today. It is an important implication that other logos do not possess. An olfactory logo can be developed on material supports, or diffused into the environment. It distinguishes itself from traditional methods of communication because it has the benefit of engaging the space in its entirety and of saturating the location in which it is spread. For instance diffusing a scent during a company event can induce pleasurable emotional reactions in the participants. This reaction will punctually reoccur with the discernment of that particular scent on its products and stores.