Mission

The sense of smell that wraps around us like a cloud of sensations is the initial filter between the world and us. The cloud absorbs feelings, moods and impressions. It then breaks these sensations down and makes sense of them to then uncover them more directly.  It is the most spontaneous of the senses. A sense that the mind is not fast enough to mediate. More profoundly than sight, faster than the sense of touch, and beyond the sense of hearing, smell portrays impressions in our perception and imagination more directly and intensely. Olfactory sensations form positive or negative associations. These sensations can create strong, enduring, and resistant attachments to situations, to the feelings these situations generate and with their memory. The feeling of wellbeing, beauty, of sweet and good things, elegance, preciousness, and strength remain indelibly associated with the aroma of a place, of an event or of an object.  This is why a fragrance creates appeal. This is why any multi-sensory approach that is launched and emphasized by the sense of smell thrives.

Creating a perfume that is associated to a product, an environment or to a context, and then conceiving a name for it, are all image related evaluations, which Fragrance Designer makes. Beyond marketing, and more deeply than communication, a fragrance acts on the most primal and potent of levers. On the one hand a perfume is an impalpable accumulation of symbolism and status.  On the other hand it is the discovery of age old roots, that lie in our senses and in our memories, far away from mediated and reasoned outlooks on the world. The key to accessing the most remote regions of our souls and to play the cords that penetrate our soul and our tastes most acutely is to find the right fragrance.