Olfactory Arrangements - A place’s spirit

Communication is by definition multi-sensorial: The sense of smell can capture an intense or hinted, suggestive or relaxing fragrance. Nothing better than this fragrance can lock into a memory and extend into the realms of desire, a mood or a circumstance, and the experiences that accompany them.

A shop, a hotel, an exhibit, or a restaurant come to life in the mind through the senses of touch, hearing, sight, but chiefly through the sense of smell that creates an intuitive judgment. The sense of smell has a long memory: it difficultly forgets a pleasant experience that was in harmony with our desires and feelings; smell difficultly forgets a feeling of wellbeing and of pleasure.

Living, working, studying, and relaxing are essential activities in each and everyone’s life: each activity can be bettered if it occurs in a location that has discovered it’s own apposite scent.

This is where the concept of OLFACTIVE ARRANGEMENT has its roots. It is the creation of a comforting but stimulating environment, that reflects an individual’s needs, and bears in mind that mental and physical well-being are the principal goals.

The concept is truly simple: Every human being, every house, office, working, sport, relaxation nursing, or meditative environment, has its own distinctive, appropriate fragrance. The key is to identify this fragrance, and create it.

What else does a Fragrance Designer do: he digs into the soul of an environment, spots the essences that are most appropriate to the nature of this space, and creates the single fragrance capable of intimately revealing to the person that lives or visits the space the passions, objectives, values and pleasures of it. The fragrance designer creates an immediate understanding between man and circumstance, creating a gratifying experience, which one can choose to stay in or choose to come back to.